Displate x Echo: first-time stepping into esports with 8k posters sold
    Displate x Echo: first-time stepping into esports with 8k posters sold
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    Displate x Echo: first-time stepping into esports with 8k posters sold

    12 May 2022

    What’s the recipe for success in esports? Understanding the community, keeping your finger on the pulse, and… one giant Crab 😎.

    Here at Displate, we have been close to the gaming world for years.
    We offer hundreds of official posters created in cooperation with brands like CD Projekt Red, Bethesda, and Ubisoft. In the past, we also collaborated with gaming influencers such as Angry Joe, Penguinz0, or VaatiVidya.
    This time we wanted to reach the community that looks at games from a slightly different angle and seeks sporting emotions in them. Entering the world of esports seemed like the natural next step for us. We didn't expect that we would be able to make it with such a bang - especially when it comes to such a niche title as World of Warcraft.
    But let's start from the beginning.

    Meet Echo Esports

    Echo Esports is easy to introduce in just a few words. It is simply the best World of Warcraft guild in the world.
    The organization was founded in 2020 by the most successful veterans of the famous MMO. Under the Echo banner, they quickly showed what synergy means. They won the Mythic Dungeon Invitational multiple times and earned the title of best guild in the Sanctum of Domination race.
    Echo Esport team in action, 2022

    Echo Esport team in action, 2022

    In January, Echo began preparing for the next edition of Race to World First. It’s one of the most important tournaments in the calendar of World of Warcraft fans. It’s unique, because the event is organized by a community of players from all over the world. Every year, hundreds of thousands of them gather in front of their screens to watch the best teams race against each other on Twitch to beat new opponents.
    Not once before had the Echo Team taken first place in this race. But this year it was about more than just winning. The team wanted this edition of Race to World First to be a record-breaker. They wanted to create a massive show that the players would remember for long. Displate was to help achieve this goal by joining Echo as one of the strategic partners. So it was time to hit the START button and assemble a dedicated team, which with its multi-level activities would support the team in promoting the event.
    Echo SOFO Clean (101).jpgEcho SOFO Clean (34).jpgEcho SOFO Clean (12) (1).jpgEcho SOFO Clean (68).jpgEcho SOFO Clean (32).jpgEcho SOFO Clean (28).jpgEcho SOFO Clean (9).jpgEcho SOFO Clean (56).jpgEcho SOFO Clean (132).jpgEcho SOFO Clean (150).jpgEcho SOFO Clean (19).jpgEcho SOFO Clean (216).jpgEcho SOFO Clean (154).jpgEcho SOFO Clean (164).jpgEcho SOFO Clean (20).jpgEcho SOFO Clean (285).jpgEcho SOFO Clean (302).jpgEcho SOFO Clean (279).jpgEcho SOFO Clean (332).jpgEcho SOFO Clean (338).jpgEcho SOFO Clean (188).jpgEcho SOFO Clean (344).jpgEcho SOFO Clean (174).jpgEcho SOFO Clean (227).jpg

    At the latest RWF event, we went bigger and better in every way possible. Bringing more players, casters, and staff members all to the venue to create the best show there has ever been in the history of RWF. We were able to achieve this because of our amazing partners. Displate in particular was great to work with, as they get what the WoW community is all about.

    Georgios ‘RogerBrown’ Georgiadis

    Displate team supporting Echo Esports

    Displate team supporting Echo Esports

    Key Activities and Objectives

    As many as 17 people from 5 different Displate departments got involved in the cooperation with Echo. Together we started planning and implementing key activities such as:
    • Multi-channel marketing activities in social media
    • FacebookAds and GoogleAds ads using the image of Echo team members
    • A special collection of posters with images of the Echo players (with some funny touches)
    • Setting up a new brand shop dedicated to the Echo team and placing it on the dedicated subpage of the Twitch.tv player
    • Graphic creations and creative campaigns
    • Cooperation with esports influencers
    CHECK ECHO ESPORTS COLLECTION
    Echo Esports team in the studio, with Displates :)

    Echo Esports team in the studio, with Displates :)

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    Echo Esports' brand shop with built-in Twitch player, enabling site visitors to follow WoW games live

    Echo Esports' brand shop with built-in Twitch player, enabling site visitors to follow WoW games live

    By supporting Echo, we wanted to promote Displate among esports enthusiasts, for instance by:
    1. actively promoting the brand during the live stream on Echo's official channel (viewers could see our posters and learn about current discounts)
    2. decorating the Echo team studio with new Displates
    3. displaying animations and rotating banners during Echo streams
    4. posting customized messages and commands in the chat on Twitch
    5. selling a minimum of 800 Displates as part of the collaboration

    Eye-to-eye with a crab 🦀

    Finally, the tournament day came and Race to World First kicked off at full speed. The Echo team was not short of strength, because they received a gift of a solid supply of snacks from Displate just before the event started.
    Care package - sweets and vitamins ;) that is, a creative delivery for Echo 🥤🍩🍾

    Care package - sweets and vitamins ;) that is, a creative delivery for Echo 🥤🍩🍾

    Our team had its finger on the pulse: we were constantly following the moves of Echo players on the stream and reacting instantly to their consecutive victories. Along with each defeated boss we were releasing special discount codes with limited time for use (max. 1 hour).
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    The result? There was so much interest in the codes that our site “exploded” several times because we had too many visiting users!
    Still, this was nothing compared to the challenge that the Echo players had to face. In the final raid, Sepulcher of the First Ones, they were up against a crab-like Halondrus. The boss instantly became the mascot of the World of Warcraft community – even Blizzard's CEO Mike Ybarra shared memes and GIFs with its image on Twitter.
    Holondrus in its full glory :) [screen]

    Holondrus in its full glory :) [screen]

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    The popularity of the giant crab gave us an idea. In just one day, we designed and published a brand new poster inspired by Echo’s duel with Halondrus:
    What followed exceeded our wildest expectations. The community and commenters loved our new design, and “The Crab” quickly became a bestseller, with as many as 284 posters sold in total!
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    Creating new designs that are super relevant during the race made it very easy and natural to promote Displate. Also, the communication was on point throughout the whole event, since the race has many “phases”, timing is very crucial to get the best results.

    Georgios ‘RogerBrown’ Georgiadis

    The goal was met at 1,000%👌

    Within 18 days, thanks to cooperation with Echo, we managed to sell as many as 8,391 posters. This is 10 times more than we expected! 73% of them went to completely new customers, and almost every third buyer placed more than one order on Displate.com.
    The players eagerly used our limited discount codes. They bought a total of 2,837 Displays using them. The last of the three codes, released at the very end of Race to World First, was used 1,728 times, which accounts for 60% of all orders using special discount codes.

    I'm very grateful that Displate understands our product and our audience. Every promotion feels right, natural, and enjoyable. Thanks to that we can maximize the marketing opportunities to their full extent. Honestly, even we, as Echo, were surprised by what we are capable of with the correct type of promotions.

    Yunus ‘Scripe’ Yüksektepe

    Echo Esports x Displate in numbers

    Echo Esports x Displate in numbers

    What led us to achieve such huge success with our very first esports initiative?
    1. Being close to the community – we got to know exactly the passions, expectations, and needs of fans of esports World of Warcraft battles. These are what inspired our ideas about working with Echo.
    2. Taking action in real-time – behind the spectacular results are mainly the discount codes posted live and a new design created from scratch in just one day.
    3. Keeping focus on collaborating with the team – by designing Displates with the images of the players, providing them with a care package, and coordinating promotional activities with them, we showed what “team partner” really means.
    Phew, our first step in the world of esports is already behind us.
    Time for the next one!
    About Displate 🚀

    Displate is the leading marketplace for unique metal posters. So far, we have sold over 5 million posters all over the world – our main markets are the US, UK, France and Germany. By working with over 40 thousand artists, Displate offers access to 1.5 million works, and among them you will find many official designs created in cooperation with our partner brands such as Star Wars, DC Comics, The Witcher, Cyberpunk 2077, Marvel, NASA, and many more.

    Displate metal posters have already found their way into 1.8 million homes and offices around the world, leaving something good behind – for every poster purchased, 1 tree is planted. Together, Displate and its customers have already planted 15,670,190 trees, and this number is growing every day.

    Learn more at Displate - Collect Your Passions and follow us on Facebook, Instagram, Twitter, Reddit and LinkedIn.

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